Wednesday, March 19, 2008

Poilâne, the haut-couture of bread


In 1932, Pierre Poilâne founded the original shop on Paris' rue du Cherche Midi where he made country-style loaves in a wood burning oven, using honest ingredients like stone-ground flour and crushed wheat germ and live yeast. Even though Poilâne bread is available in most French supermarkets today, Parisians and tourist are still queueing in front f the the original shop to buy the fresh out of the oven bread. 

1 comment:

Unknown said...

The decorated sourdough loaf is truly a work of art! Although gotta buy it before noon bc they sell real quick